Formula One (F1) and Disney have announced today (20th of May) that they are collaborating that will start in 2026. This is to bring fans together around the globe through unforgettable moments.
Disney’s Mickey Mouse is one of the most beloved and recognisable characters of all time.
Emily Prazer, Chief Commerical Officer, Formula 1, said: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa.”
Now fans can look forward to seeing Mickey & Friends in the high-speed world of F1 through experiences, content and merchandise around the world.
The new relationship is turbocharged by the two brands’ shared affinity for creativity, entertainment and innovation.
Tasia Filippatos, Disney Consumer Products President, said: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity.”
Bringing fans together around the globe through unforgettable and one of a kind experiences. As more information will be shared on the activity in the coming months.
In recent years, F1 has seen a huge surge in growth with younger fans.
Prazer, said: “It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions.”
Visibly showing that more than four million children aged 8 – 12 now actively follow the sport across the EU and US.
Fans can follow Mickey & Friends on their F1 adventure via @mickeymouse and @f1 on social media to keep up to date on how the iconic characters are going to be living life in the fast lane in 2026.
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