Formula One (F1) and Selfridges announced a collaboration today (23rd of June) to celebrate the sport’s 75th anniversary. A pop-experience called “F1 75 years in motion,” will feature rare vintage racing apparel, memorabilia, art and collectibles. This is to honour 75 years of F1 history showcasing the sport’s cultural and fashion legacy through iconic pieces along with immersive storytelling.
Open from today till the 6th of July at Selfridges Corner Shop on Oxford Street, London.
Emily Prazer, Chief Commercial Officer at Formula One, said: “75 years in motion is a curated celebration of Formula 1’s 75 year legacy brought to life through vintage pieces, memorabilia, merchandise, art and collectibles from across the sport’s history.”
A range of incredible vintage pieces showcasing F1’s style evolution over the decades will be available for sale exclusively in-store at the Corner Shop which has been turned into a British mid-century modern home.
This includes a vintage Ferrari x Magnetti Marelli racing jacket (1995 – 1997), symbolic of an era when Ferrari was aggressively rebuilding its competitive edge, the jacket is a gritty, patch-heavy tribute to the mid-90s Scuderia Ferrari F1 Team.
Judd Crane, Executive Director of Buying & Brand at Selfridges, said: “We’re thrilled to welcome Formula 1 to Selfridges, as the Corner Shop is transformed into a destination celebrating the high-octane world of motorsport.”
Other pieces include a vintage Ferrari ‘83 World Constructors Champion T-shirt, a celebration of Scuderia Ferrari’s Constructors’ Championship victory, this authentic vintage piece is a time capsule of Ferrari dominance.
This includes pieces from the F1 x Peanuts collection which launched in celebration of both brands’ 75th anniversaries.
Prazer, said: “This is more than just a celebration of the sport, but recognition of its cultural significance, where vintage and modern meet to encapsulate out rich and stylish, story.”
As the collection pays homage to when Charles Schulz, in the late 1960s, famously illustrated Snoopy as an F1 driver – an iconic moment that has been celebrated through the clothing line.
There are also exclusive Tag Heuer watches on scale at the pop up as the brand has played a fundamental role in the history of F1 from the innovation behind the timing of the sport to being the first watch brand with their logo on an F1 racing car.
Crane, said: “For decades, Formula 1 has stood at the intersection of luxury, innovation and culture. It has inspired fashion, captivated audiences and united fans across the globe.”
Pieces avaliable include the iconic Heuer Silverstone model from 1974 and the 1976 Cavallino, a desk clock modelled after F1 racing helmets.
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